Advocating for the everyday customer
who likes to keep track of their spending

A conceptual added feature to the existing
DoorDash app that allows consumers to
see an overview of how much they spent.

User task flow was created to outline the user journey and pave the way for usability testing. Task flow prioritized the quickest path to finding and sorting the payment history, then sending the preferred month's history through email.
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USER FLOWS

IDEATION

DESIGN EVOLUTION

WIREFRAMES

RESEARCH

80% of participants would benefit from a tracking option

Third-party budget apps are used by 40% of participants

40% would continue to use food delivery apps regardless of financial budget restrictions

Third-party budget apps are used by 40% of participants

Food delivery app is used 2-3 twice per week by 80% of participants

Qualitative interviews were conducted with five avid food delivery application users with ages ranging from 26 to 40 years old to gain insight on the while

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+affinity map summary

KEY INSIGHTS

Over 50% of participants agreed that an expenditure tracking feature would be beneficial in organizing their finances
40% of participants admitted they would discontinue using third-party budget apps if they had access to this feature on the DoorDash app
Participants felt this feature would not curbing their frequency of use

INITIAL DISCOVERY

IMPACT GOALS [change title]
Consumers are currently unable to track their expenditure on the DoorDash platform with an easy and quick overview. Users need to utilize third-party applications, compelling them to share personal information.

Consumers are currently unable to track their expenditure on the DoorDash platform with an easy and quick overview. Users need to utilize third-party applications, compelling them to share personal information.

PROBLEM

SOLUTION

[transaction

history]

[select & sort

options]

[shareability]

Build a new feature within the existing mobile app with a sortable transaction history accessible from multiple pathways
Allow users to save and share their transaction history with others via email in a secure manner

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Advocating for the everyday customer who likes to keep track of their spendingA conceptual added feature to the existing DoorDash app that allows consumers to see an overview of how much they spent.

User task flow was created to outline the user journey and pave the way for usability testing. Task flow prioritized the quickest path to finding and sorting the payment history, then sending the preferred month's history through email.[add sub-heading, less detailed text, bullet points]